What is Panfire.com?
Panfire.com is the first website designed to give businesses an opportunity to engage in and measure the success of their social media marketing campaign.
How does it work?
Through our extensive online social presence, we direct local web traffic to Panfire.com. At Panfire.com, visitors have access to your company’s social media activities free from any national or generic ads. All visitors are given unique experiences through information you and the rest of our members provide. You are in complete control of the content available. Using our advanced “reader board” technology, you have the power to change your message instantly. In the next few months we will be launching the first mobile (handheld) application aimed at capturing local consumers already using smart phones.
How can social media marketing be measured?
Our research has shown two specific ways to measure the effectiveness of social media marketing. The first and simplest way is to offer unique information through our reader board and track the response. For example, you could offer a discount on a specific good or service only by printing or mentioning the special. This seems obvious but it works. Most businesses that use print advertising include a coupon to measure the success of the campaign. The second method is analyzing web statistics. We review our statistics daily, not only to measure and change our methods, but also provide our members with valuable data. Upon request, we can give you detailed figures. We know where visitors to your reader board have come from, how many viewed the board and where they went from there. Our analysts will help you “crunch the numbers” and help you get to the next level.
I have a Facebook or Twitter account, why do I need Panfire.com?
Visit twitter.com and search for your business, did you find it? Probably not, now imagine a potential customer searching for you. What are they going to find? Your Twitter followers, are they local or from all over the country? Your Facebook site, how many fans or friends do you have? Does that number meet your goals or expectations? Is that number rising or staying flat? Panfire.com is there to push local traffic to your site and give you the most local exposure possible.
I don’t have a Facebook or Twitter page; do I need one to use Panfire.com?
While it’s not necessary to have a Facebook page to use Panfire.com we do recommend that you take a look around at the options available for businesses, specifically a fan site. Facebook is free to use. You will need to set up a Twitter account to update your reader board on Panfire.com. Twitter is free and easy to set up. Our service includes free setup and instructions on how to get the most out of your Twitter experience.
Is Panfire.com affiliated with Facebook or Twitter?
No. Twitter is the registered trademark of Twitter, Inc. and Facebook is the registered trademark of Facebook, Inc.
Do I have to sign a long-term commitment?
No, we require no contracts or commitments.
WHAT CAN WE DO FOR YOU - THE CONSUMER?
Panfire.com is your local source for just about anything you need. You have the ability to view up to date information from local businesses such as; daily specials, big sales, event times and venues, web addresses, hours of operation and other useful stuff.
Local businesses have the ability to update their information via twitter so you know that what you see is as up to date as possible. Panfire.com can come in handy nearly every day; here are a few examples of what Panfire.com can do for you.
- Stuck at work and trying to make that tough decision of what’s for lunch??? Visit Panfire.com to look at lunch specials from area restaurants, you can also log on to their websites for menus and contact information.
- Now that the work week is finally over, you want to get together with some friends for a few cocktails and possibly some music…Visit Panfire.com to see which bars or clubs have drink specials and where you can find a good band to watch.
- Is your car starting to sound like an old tractor because your exhaust is leaking and you can’t figure out where to take it to get repaired??? Visit Panfire.com to see which shops in your area are running specials on exhaust repair.
- Here’s one we can all relate to…Your hungry for pizza and looking for a buy one get one special but you have no idea where the deals are…Visit Panfire.com to view local pizza joints and which specials they are running.
- Maybe pizza doesn’t sound like such a great idea for your anniversary so you decide on a nice romantic dinner. Visit Panfire.com to see which restaurants have no waiting or to check specials and view their menu.
- Are you looking to speak with a real estate agent about buying a new home??? Visit Panfire.com to see what they’re saying.
Panfire.com will save you so much time by giving you the ability to search for tons of information from numerous local businesses without visiting each of their sites separately.
